How much does Conversion Recovery cost?
Octa360 at R950 a month covers tracking and monitoring on your existing store, with no setup fee. Launch at R3,500 a month (12-month term, no setup fee) is for stores that also want the storefront rebuilt, with tracking included. Partner from R8,000 a month adds managed Meta and Google ads and SEO. All prices in Rand, published openly.
How long does it take?
The audit lands within 24 hours; server-side CAPI and GA4 are live within 7 days of your go-ahead. Most of the week is waiting for Meta's event match quality to settle so we can confirm deduplication is clean before we hand over.
What is Meta CAPI and why does it matter for Shopify?
The Conversions API sends purchase events from your server to Meta, so sales still count when the browser pixel is blocked by iOS, ad blockers or a slow checkout. Done properly, each event carries the same event_id from browser and server so Meta deduplicates it. Done badly, you double-count. The audit tells you which you have.
Shopify already has a Meta app. Isn't that enough?
It's a good start, but it often double-counts alongside an older pixel, misses custom events, and can't reconcile against GA4 or your bank. We keep what works, remove what duplicates, and add the server-side events and GA4 mapping the app doesn't do. The audit shows the before and after in your own Events Manager.
Will this fix my ROAS?
It fixes the measurement; the ads still have to be good. What changes is that Meta's optimisation learns from every real buyer, not just the ones it could see, and you can scale winners with confidence. For XPN, ROAS went from 1.98 across the period to 2.32 in the two months after the fix.
Do I own the setup?
Yes. Everything lives in your Meta Business Manager, your GA4 property and your Shopify store. If you leave, the tracking stays. We don't route events through a tool you have to keep paying for.
Is server-side tracking POPIA compliant?
Yes, when it's set up with consent and hashed identifiers, which is how we do it. Customer data is hashed before it's sent, consent is respected, and your privacy policy is updated to describe the tracking. We'll give you the wording.
Is there a contract?
Octa360 is month to month; Launch is a 12-month term with no setup fee. You can cancel Octa360 at any month end. Launch runs month to month after the term, with 20 business days' notice as the Consumer Protection Act provides.
Built and run by me, Renaldo, in my own businesses first: the Wellness Hub, XPN, the Tigers Room. The system you get is the one I use.