Renaldo Bothma · Founder, Octafield · Johannesburg
Custom websites, online stores, automation, ad tracking and SEO for South African businesses — designed, built and run by one person. Transparent Rand pricing. No agency hand-offs. No templates. Ever.
The dashboard
Not a report you wait for — a live screen showing where you rank, whether AI recommends you, what your ads returned, and what we did about it this week.
Your search presence
Everywhere your customers look — measured.
Top-10 keywords
7/20
AI mentions · wk
4/30
Ad spend · 30d
R12,480
Octa Score
87/100
Keywords tracked
100 daily
AI assistants
ChatGPT · Gemini · Perplexity
Ad spend measured
R12,480 → 214
Report
Every Monday
The full digital setup
Custom sites, Shopify and full platforms — designed and engineered from scratch, never templates. Launch from R3,500/month, no setup fee, live in 7 days.
Explore builds →
02 / CONNECT WHAT YOU RUNAlready have a website? Connect rankings, reviews, Google & Meta ads, Search Console and AI visibility into one dashboard. R950/month.
See Octa360 →
Free — takes 60 seconds
Drop your URL and I'll run a full outside-in check: speed on a real SA phone, SEO basics, tracking health, mobile experience, and what's costing you customers — with a straight answer on what to fix first.
No spam. One report, one follow-up, done. Deep-dive audit & growth roadmap available at R4,500 — credited toward any build.
What I build
A site that doesn't sell, track, book and report is a brochure. I build the machine — then keep it running.
Fast, custom-designed sites and e-commerce that look like this page and load like lightning — engineered for SA reality: light on mobile data, WhatsApp-first, Instant EFT ready.
Since Apple's privacy changes, your ad pixels only see about half your real sales. I move tracking onto your own domain so Google and Meta optimise on the full picture — then automate the admin around it.
Being found on Google — and being the business ChatGPT recommends. Real search data, honest reporting, content that earns citations.
Conversion Recovery™
Ad-blockers and Apple's privacy rules mean the Facebook pixel and standard Google tags miss a large share of your real sales. So Meta and Google spend your budget guessing.
I move your tracking server-side, onto your own domain — Meta Conversions API, Google Enhanced Conversions, a clean GA4 — so the platforms finally see the full picture. Meta's own data puts the result at around 13% lower cost per result and 19% more attributed conversions. You'll see it in one number: your Event Match Quality score.
From R7,500 once-off · care plan from R1,500/mo · Free tracking health check included in every audit
Pricing — in Rand, in the open
Most agencies make you ask. Here's exactly what it costs — the industry, frankly, could do the same.
Best for: businesses that already have a website and want everything visible in one place.
Best for: small businesses that want a serious, custom site live in 7 days, without an upfront bill.
Best for: businesses that want the site, the ads and the SEO designed, built and run for them.
Build your exact setup — live total →
Every add-on works with any plan. Prices from; final quote depends on scope.
| Add-on | What it does | Price |
|---|---|---|
| Content Engine | Three to four expert articles a month, written to rank and to get cited by AI | from R4,000/mo |
| Automation Pack | WhatsApp replies, AI receptionist, online booking, review requests, social posting and email journeys — one bundle | R1,950/mo |
| Conversion Recovery | Server-side tracking so your ad platforms see every sale, not the two thirds that survive ad-blockers | R7,500 once + R1,500/mo |
| Deep-Dive Audit & Roadmap | Full technical, search, competitor and AI-visibility audit with a written plan — credited toward any build | R4,500 once |
Running Google or Meta ads already? Conversion Recovery™ works as a standalone service — you don't need to be a website client.
Selected work
Everything below is live and in use today — my own products and client builds, designed and engineered end to end.

A multi-sport media platform: live match centres, player data, standings, an AI newsroom and automated social publishing across rugby, football, cricket, F1 and golf.
octafield.com Own productAthlete platform
Verified career pages and a social engine for professional athletes — real stats, sponsor walls and multi-platform publishing from one dashboard.
octa.social Own productSport science
Athlete monitoring for South African schools: daily readiness, coach dashboards, parent apps and training load — professional sport science, made affordable.
botthmsready.co.za Own productWellness
A wellness brand with a headless online store, a mobile app and a full digital ecosystem behind it.
botthms.co.za Own productBookings & payments
Bookings, payments, marketing and e-commerce for a physical wellness business — the whole operation running through one system.
wellness.botthms.co.za Own productEvents
A race-day platform for cross country: entries, live standings and photo face-recognition so athletes find themselves in seconds.
championsleaguexc.co.za Own productMediaA rugby media property built for the game beyond the scoreline.
beyondthewhistle.co.za ClientE-commerceSupplement e-commerce with the full growth stack behind it — paid media, email campaigns, retail integration and an admin backend.
xpnnutrition.co.za ClientRetail + appWebsite, label design and a custom mobile app for customers and delivery drivers — brand to logistics, one build.
thesoapopera.co.za ClientManufacturingA digital storefront for a label printing business — built to win work, not just to look good.
damgoodlabels.co.za ClientAutomotiveA clean, conversion-focused site for an automotive business.
goodcleancars.co.za NextYour businessThis card is empty on purpose. If you've read this far, it's probably yours.
Start a project
How I work
No account manager, no outsourced dev team, no telephone game. The person you brief is the person who designs it, builds it and ships it.
I ship daily across my own products. Client work moves at the same pace — you'll see real, working software in the first week, not a slide deck.
Light on mobile data, fast on a mid-range phone, WhatsApp-first, PayFast and Instant EFT ready, POPIA-aware. Engineered for how South Africans actually buy.
I use everything I sell. My own products run on the same stack, tracking and automations I'll build for you — battle-tested before you pay for it.
The weekly system
Anyone can sell you a website. Then what? A Launch site comes with the same growth system I run every day in my own businesses, worked on every week — because the investment only pays back when people find you, book, and come back.
Every week
Every month
At 90 days
By 6–12 months
A R799 website
Built once · ‘support’ · you do the rest
An agency retainer
R15k+/month · account managers · reports
Octa Launch
R3,500/month · one builder · weekly work · own system · you own the site
Built and run by me, Renaldo, in my own businesses first: the Wellness Hub, XPN, the Tigers Room. The system you get is the one I use.
The builder
Ten years of professional rugby taught me one thing agencies never learn: the scoreboard doesn't care about your excuses.
Renaldo Bothma — builder, Octa Studio
Straight answers
Your content, your domain and your data are always yours — from day one, no argument, ever. On the Launch subscription, the custom-built site and platform are licensed while you subscribe; after your first 12 months you can continue month-to-month, or take a standalone exported version of your site for a once-off buyout fee. Nothing is held hostage. That's written into the agreement, not just this page.
One login that shows how your business is actually doing online: Google rankings checked daily, whether ChatGPT and other AIs recommend you, your Google reviews, your ad performance and what Search Console says Google sends you — with a plain-language report every Monday. R950/month, nothing to rebuild; we connect what you already run. If you'd rather we act on the numbers too, that's the Launch and Partner plans.
Because the 12-month term covers the build. You get a fully custom site without a R30,000 upfront bill; I recover the build cost over the term. Partner is scoped upfront because at that level the work (ads, SEO, content, automation) is much larger, and it's priced honestly.
No templates, no themes, no page builders. Every site is designed and coded from scratch on the same modern stack (Next.js on Vercel) that runs my own twelve products. You're welcome to run any site I've built through a page-speed test and compare it to a template site — that's usually the fastest way to see the difference.
After the 12-month minimum, you can cancel on 20 business days' written notice, as the Consumer Protection Act provides. You keep your content and domain, and you can take the buyout option if you want the site itself. I'd rather you stay because the work is good than because a contract traps you.
If you spend money on Google or Meta ads, almost certainly yes. Ad-blockers and Apple's privacy changes mean standard pixels miss a large share of your real sales, so the platforms optimise your budget on incomplete data. I move tracking onto your own domain (server-side) so they see the full picture. The proof is your Event Match Quality score, measured before and after on your own account. If you spend less than about R5,000/month on ads, I'll tell you honestly it's not worth it yet — start with the free health check.
Launch sites: live within 7 days of approving your free homepage mockup and sending your content. Larger platform builds on Partner are scoped per project, but you'll see real working software in the first week — I ship daily, and you can watch it happen.
Fairlands, Johannesburg — and yes, everything works remotely. Most clients run the whole project over WhatsApp and a shared dashboard. Coffee in person if you're in Joburg.
Connects to
Get in touch
A message here reaches Renaldo directly — not a support queue. Reply within one business day, usually sooner.
Prefer to talk now? WhatsApp Renaldo
Start a project
Tell me what your business does and what's eating your time. I'll tell you what I'd build — straight, no pitch deck. If I'm not the right fit, I'll say so.
Johannesburg, South Africa · Working countrywide