Do I own my website?
Your content, your domain and your data are always yours — from day one, no argument, ever. On the Studio subscription, the custom-built site and platform are licensed while you subscribe; after your first 12 months you can continue month-to-month, or take a standalone exported version of your site for a once-off buyout fee. Nothing is held hostage. That's written into the agreement, not just this page.
Why is there no setup fee on Studio?
Because the 12-month minimum covers the build. You get a fully custom site without a R30,000 upfront bill; I recover the build cost over the term. It's the same reason there IS an onboarding fee on Managed and Premium — at that scope, the upfront work is much larger and it's priced honestly.
Is it really custom? Everyone says that.
No templates, no themes, no page builders. Every site is designed and coded from scratch on the same modern stack (Next.js on Vercel) that runs my own twelve products. You're welcome to run any site I've built through a page-speed test and compare it to a template site — that's usually the fastest way to see the difference.
What happens if I want to cancel?
After the 12-month minimum, you can cancel on 20 business days' written notice, as the Consumer Protection Act provides. You keep your content and domain, and you can take the buyout option if you want the site itself. I'd rather you stay because the work is good than because a contract traps you.
What is Conversion Recovery and do I need it?
If you spend money on Google or Meta ads, almost certainly yes. Ad-blockers and Apple's privacy changes mean standard pixels miss a large share of your real sales, so the platforms optimise your budget on incomplete data. I move tracking onto your own domain (server-side) so they see the full picture. The proof is your Event Match Quality score, measured before and after on your own account. If you spend less than about R5,000/month on ads, I'll tell you honestly it's not worth it yet — start with the free health check.
How fast will my site be live?
Studio sites: typically live within 2–3 weeks of receiving your content. Premium builds are scoped per project, but you'll see real working software in the first week — I ship daily, and you can watch it happen.
Where are you based, and do you work countrywide?
Fairlands, Johannesburg — and yes, everything works remotely. Most clients run the whole project over WhatsApp and a shared dashboard. Coffee in person if you're in Joburg.
